HANNAH ENGLAND'S PORTFOLIO
BRAND PROJECTS
EXERTIS
Exertis has undergone some big changes in the time I've worked within this company, and I have had a key hand in this development. From creating a tone of voice guide, to outlining AI practices and assisting with comms, my goal has always been to ensure Exertis' voice is consistent, efficient, and effective.
LEARN MORe​
pride at exertis
As Vice-Chair of the LGBTQIA+ ERG, I worked alongisde the Chair and the council to put together not only the activities for Pride month, but the written communication about it to share with employees and external contacts.
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4GADGETS
4gadgets is a brand that specialises in the sale of refurbished and graded mobile phones, consoles, tablets, and more. They have a broad audience, and offer multiple services such as trade-in and e-commerce. Within this project, I've been responsible for helping create content calendars, plan and write blog content, assist with email marketing, and create copy for the main website
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flexson
Flexson specialises in the creation of accessories built specifically to support Sonos speakers. The brand is Sonos-verified, and its tone of voice and image is aligned carefully with Sonos to give a cohesive feel.
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AZNU
Aznu is a refurbished phone brand, focusing on an eco-friendly message and relating to a wide audience of people who may be interested in learning about how a refurbished mobile phone can be a better option than buying new.
My work on Aznu involved developing the brand's tone of voice, working with an external agency to craft a better customer experience, providing copy content for the website and social media channels, and writing a brand style guide to dictate how the brand should be presented, and what guidelines should be followed.
Exertis Cloud
I took on the role of content strategy for the Exertis Cloud section of the business. This involved planning and executing a content calendar month on month, pulling statistics to inform decisions, and writing content that is engaging and accurate.​
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PEDDLE
Peddle is an electric bike brand, built around the ethos of providing customers with easy-to-use electric bikes that can help people to become more active and focus on their wellbeing. Within this project, I assisted with collecting key market research to build a strategy, writing all website and marketing comms, and continuously maintaining the brand through social media and print ads
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EXERTIS - SUSTAINABILITY
In an effort to highlight key steps in Exertis' global sustainability charter, a small team (including myself) were enlisted to create a publication informing Exertis employees of all the ways the company is striving for a better planet and work environment.
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KITSOUND
Kitsound is a brand that specialises in selling speakers, headphones, and earbuds to a wide audience, for a reasonable price. Their brand is built around relatability, and giving people the tools to make the most out of their music.
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quadenergy
Quadenergy is a renewable energy brand that aims to help people to transition to sustainable energy. In the first phase of its strategy, Quadenergy is focused on connecting customers with their ideal EV charger solution. As a copywriter, my main involvement with this project is ensuring information is accurate, accessible, and explains the brand's aims clearly and simply. This includes creating a clear customer journey on the website by highlighting core messaging and the USPs of the brand.
