HANNAH ENGLAND'S PORTFOLIO
AZNU
Aznu Website
Working alongside creatives from an external agency, I helped to create compelling copy for Aznu's rebrand, focusing on a sustainable message that would be accessible for our core audience: young people who want to save money on a new phone, and make positive choices for the environment.
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Blogs and articles
I wrote blogs and articles published directly to the Aznu website for its audience to peruse. These blogs cover a range of topics - from industry trends to device comparisons, all with the idea of helping customers make informed choices and placing Aznu as a thought leader in the refurbished device industry
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Social Media
Targeting a more youthful audience than some of the other brands I have worked with, getting Aznu's social media voice and strategy right was important, as this is likely where our target audience would find us. We cultivated a strong Instagram and X (then Twitter) presence to meet our audience where they're at, and form a connection that would turn into conversion.
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