HANNAH ENGLAND'S PORTFOLIO
Product copy
As Draper's copywriter, my job has largely been around the creation, updating, and cohesion of their product copy. The goal is to keep the brand's image at the forefront while creating copy that is technically accurate and has clear use cases and USPs.
Print Catalogues & Promotions
Draper release frequent catalogues and print promotion magazines, designed to inform customers of the latest deals and updates. As a copywriter, I ensured all product and marketing copy was correct, engaging, and well-formatted for print.
Blogs & social
Draper's content and social strategy is largely focused on ensuring customers, stockists, and general audiences understand the key tenets of the brand: reliability, durability, a good reputation, and tools they can count on. Within my role, I work alongside the social and PR teams to assist with writing relevant content about events and product launches, including blogs and social media posts.